For my creative strategist course, my team and I were assigned to create a deck to display a well known brand’s new plan of action, audience and strategy. We proposed the idea for Sun Bum to partner with the Professional Association of Diving Instructors (PADI) Aware Foundation in efforts to show their conservation of reef save sunscreen. Beyond their reef safe, cruelty-free and vegan formula, we wanted to show that they can take their values a step further by directly contributing 25% of sales to the foundation. Costumers are incentivized to purchase this product due to environmental impacts and their desire to preserve the areas they live in or vacation to.